Analyst – Social Media – DeloitteÂ
Job Description:
•Responsible for publishing and community management for LinkedIn, Twitter, Facebook, Instagram and YouTube.
•In-depth knowledge and understanding of social media channels, their audiences and how each platform can be deployed in different scenarios.
•Manage and contribute to social media content calendar.
•Leverage social listening, reporting, and content publishing/scheduling social media channels via social media management tools.
•Edit social media posts for campaigns that align with brand guidelines and campaign messaging.
•Monitor brand security of social channels and flag risks on time.
•Keep track of social media channel KPIs and benchmarks, recommending room for optimization and enhanced performance
•Assist with paid social media strategies and execution on LinkedIn and Facebook, and potential to work with paid search campaigns
•Remain abreast of changes to all pertinent social media applications.
•Possess a strong desire and knack for business relevancy and remain in-tune with the newest trends, viral postings and up-and-coming social media platforms
•Providing weekly, monthly, and quarterly web analytics and social media stats reporting, building dashboards & ad-hoc analysis
•Derive insights and develop client recommendations on the web and social media stats
•Analyze social media campaigns within both Sprinkle and Adobe Analytics to gather visitor data and determine campaign efficiency and areas for social media campaign improvement.
Qualifications
Required:
•Graduate/Post Graduate Degree / MBA
•0-2 years of relevant work experience, preferably in web and social media analytics and stats, content management/knowledge management, professional services organization
•Basic knowledge of Google Analytics, Adobe Analytics, Sprinkle/ any other social media management tool
•Ability to work across cultures and in a virtual environment
•Proficiency in MS Office, specifically MS Word and PowerPoint; good knowledge of MS Excel is an advantage
•Skills/ knowledge of Digital Campaign Management will be an added advantage
•Demonstrate excellent analytical skills and communication skills (written, verbal, & presentation)
•Proficiency in MS Office, specifically MS Word and PowerPoint, intermediate knowledge of MS Excel is an advantage
•Effectively leverage internal social media & collaboration tools to connect people-to-people and people-to-content
•Ability to deal with and deliver fast deadlines, acts with a sense of urgency
•Good client management and relationship-building skills
•Good written & oral communication skills
•Ability to work under pressure
Preferred:
•Strong verbal and written communication skills
•Knowledge of branding and content workflow guidelines standards
•Strong organisational skills and attention to detail
•Be able to priorities tasks, work on multiple assignments, and raise concerns/questions where appropriate.